The Mission of Save the Michaels of the World is to educate parents, and reform legislation in Albany to prevent prescription painkiller addiction among young people. Avi and Julie Israel of Buffalo founded Save the Michaels of the World after the death of their son, Michael, who took his own life while struggling with his addiction to painkillers.
In the months since his death, Avi and Julie have been strong advocates to enact change in how painkillers are prescribed. Save the Michaels of the World has gained national attention for its fight to educate parents, children and lawmakers.
The Painkillers Kill More than Pain awareness campaign was developed through a community-wide collaboration effort, spearheaded through Avi and Julie’s advocacy work with BlueCross BlueShield of Western New York and Horizon Health Services. The goal of this effort is to to help educate and raise awareness about the dangers of prescription pills.